The sum of the parts is greater than the whole; relationships that leverage collective knowledge is one of our objectives.


Our preference is relationships that leverage the collective knowledge between the client and us and in doing so create an atmosphere that allows everyone to investment themselves wholeheartedly into the work at hand. We maintain our professional coding and practice certifications and society memberships because we communicate on a regular basis with the U.S. commercial payers and CMS and we need to keep abreast on payer policy decisions and developments in coding and reimbursement.

Who are we

Susan Rowinski, MSE
President and CEO

Susan has 26 years of combined operating and consulting experience in developing and selling new medical technologies. Her combined experience spans the entire company life cycle and includes advancing companies through fundraising, product development, launch and into sales.

Prior to starting Rowinski Group LLC, Susan’s operating responsibilities included, raising venture capital, managing strategic corporate partners, securing coding and payer approvals, overseeing three worldwide introductions, and sales quota responsibility for five western U.S. states.

Katherine Smith, CPC, CPPM, CPMA
Project Management Director and Coding and Monetization Analyst

Katherine is an accomplished professional with over 25 years of healthcare experience specializing in medical coding, billing, reimbursement and revenue cycle operations. Ms. Smith is a Certified Professional Coder (CPC) through the American Academy of Professional Coders, is a Certified Professional Practice Manager (CPPM) and, is a Certified Professional Medical Auditor (CPMA).

Ms. Smith works in the Silicon Valley office and specializes in reimbursement analysis for new medical technology therapeutics and diagnostics. She uses novel data mining techniques for analyzing Medicare and commercial payer data for the purpose of designing reimbursement and monetization plans for inclusion into clinical and product development plans, product launch, business planning and marketing strategy for new medical technology. Katherine has assisted clients within the private and academic sectors with applying for, securing new codes for reimbursement and has represented clients at the ICD Coding Coordination and Maintenance Committee held at CMS headquarters.

Noel Marten
Senior Data Analyst

Noel has over 28 years of experience as a software developer and for the past 8 years has specialized in the analysis, querying of large medical claims databases. He has in-depth knowledge of both Medicare and U.S. commercial insurers’ medical claims databases and has assisted numerous medical technology companies in using medical claims to understand and develop strategies for competing more effectively in their markets. Mr. Martinson holds a B.S. in mathematics from the University of Minnesota’s Institute of Technology.

Melissa Martinson, MS, PhD
Health Economics

Dr. Martinson's commercial experience includes 25 years of clinical trials, health economics and outcomes studies in both medical device and pharmaceutical companies. Her clinical commercial experience includes submitting Investigational Device Exemptions (IDEs), 510K and DeNovo Clearances and Pre-Market Approvals (PMAs) to the FDA.

Rosemary Gammon, PAHM
Project Management Director and Coding and Legislative Analyst

Rosemary’s broad experience includes work in both the private and public sectors spanning over (21) years.Her managerial work for private-for-profit and not-for-profit organizations includes health plans, hospital systems, a national neonatology group, Group Purchasing Organizations (GPOs) and internationally recognized medical device companies and molecular diagnostic laboratories.