The sum of the parts is greater than the whole; relationships that leverage collective knowledge is one of our objectives.


Our preference is relationships that leverage the collective knowledge between the client and us and in doing so create an atmosphere that allows everyone to investment themselves wholeheartedly into the work at hand. We maintain our professional coding and practice certifications and society memberships because we communicate on a regular basis with the U.S. commercial payers and CMS and we need to keep abreast on payer policy decisions and developments in coding and reimbursement.

Who are we

Susan Rowinski, MSE
President and CEO

Susan has 26 years of combined industry operating and consulting experience in developing and selling new medical technologies. Her combined experience spans the entire company life cycle and includes advancing companies through fundraising, product development and launch and into sales. 

Prior to starting Rowinski Group LLC, Susan’s industry responsibilities included, raising venture capital, managing strategic corporate partners, securing payer approvals, overseeing three worldwide introductions, and sales quota resposnoiblity for five western U.S. states.

Katherine Smith, CPC, CPPM
Project Management Director and Coding and Monetization Analyst

Katherine is an accomplished professional with over 20 years of healthcare experience specializing in medical coding reimbursement and revenue cycle operations. Ms. Smith is a Certified Professional Coder (CPC) through the American Academy of Professional Coders for the past 13 years and recently secured certification as a Certified Professional Practice Manager (CPPM).

Ms. Smith is located in the Silicon Valley office and specializes in reimbursement analysis for new medical technology therapeutics and diagnostics. She uses novel data mining techniques for analyzing Medicare and commercial payer data for the purpose of designing reimbursement and monetization plans for inclusion into clinical and product development plans, product launch, business planning and marketing strategy for new medical technology. Katherine has assisted clients within the private and academic sectors with applying for, securing new codes for reimbursement and has represented clients at the CMS Coordination, and Maintenance Committee held at CMS headquarters.

Noel Martinson
Senior Data Analyst

Noel has over 20 years of experience as a software developer and for the past 8 years has specialized in the analysis, querying of large medical claims databases. He has in-depth knowledge of both Medicare and U.S. commercial insurers’ medical claims databases and has assisted numerous medical technology companies in using medical claims to understand and develop strategies for competing more effectively in their markets. Mr. Martinson holds a B.S. in mathematics from the University of Minnesota’s Institute of Technology.

Melissa Martinson, MS, PhD
Health Economics

Dr. Martinson's commercial experience includes 20 years of clinical trials, health economics and outcomes studies in both medical device and pharmaceutical companies. Her clinical commercial experience includes submitting Investigational Device Exemptions (IDEs), 510K and Pre-Market Approvals (PMAs) to the FDA.

Sonia Vittori, CPC
Coding Analyst

Ms. Vittori has an extensive real world experience working out contracting and provider dispute resolutions and appeals with commercial and public U.S. payers. She is familiar with resolving provider disputes with a wide variety of payers and insurance plans including, Medicare, Medicaid, Commercial Insurance and Worker’s Compensation.  Because of her dispute and appeal experience Sonia knows first-hand how coding can affect payers decisions to approve provider claims. As a result, Sonia’s focus is conducting the analysis to determine coding solutions for our clients.